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词汇 media mix
释义

Definition of media mix in English:

media mix

noun

  • The combination of mass media selected, especially in an advertising campaign, as most likely to achieve maximum impact on the public.

Origin

1960s; earliest use found in Public Opinion Quarterly.

Definition of media mix in US English:

media mix

noun

  • The combination of mass media selected, especially in an advertising campaign, as most likely to achieve maximum impact on the public.

Origin

1960s; earliest use found in Public Opinion Quarterly.
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