The sending of unsolicited goods to potential customers in the hope of making a sale.
〈英〉惯性销售(为可能的消费者主动送上货物以打开销路)
Example sentencesExamples
He was a victim of what the industry calls inertia selling: unless you specifically untick a box you automatically get travel insurance.
According to the OFT, signing up customers without their active consent (referred to as ‘inertia selling’) is a breach of the 1974 Consumer Credit Act.
The OFT ruled that this ‘inertia selling’ was a breach of the Consumer Credit Act, leading to a public rebuke for the company.
Inertia selling (also called negative marketing) is one of the worst marketing/selling practices ever and it has finally been banned locally. In short it is when you are subscribed to a service (usually a paid service) because you never indicated you didn't want to be.