Definition of editorial in English:

editorial

adjective ɛdɪˈtɔːrɪəlˌɛdəˈtɔriəl

1Relating to the commissioning or preparing of material for publication.
编辑的；主笔的；编者的
the editorial team
编辑组。
Example sentencesExamples
- Author charges of about $300 per published article are expected to cover the costs of peer review, editorial oversight, and publication.
- The time to exercise editorial responsibility is before publication, not after.
- I was beginning my ninth year on the publishing staff at the Historical Society in Helena and my second year in the editorial chair of this publication.
- Julia has just come to Heldref Publications to augment its editorial staff, with our journal as one of her first responsibilities.
- However, they are subject to the same editorial standards as the material that appears in our printed volume.
- We have also been busy sorting and sending files and materials to the new editorial staff and are working closely with them to ensure a smooth transition.
- Most stressed they had not been asked to show restraint by their governments but said they would use their editorial judgment if more material from the Saudi-born militant came their way.
- I don't think it's a necessary or wise rule for editorial decisions in publications such as this one.
- He has also served as a visiting professor at several institutions and has served on several editorial boards of scholarly publications.
- ‘Due to our own mistake, the promotional CD… had material with a grievous editorial error,’ the letter says.
- What hurts the editorial staff of most publications is the intrusion into the creative process of money in the form of advertising revenue.
- The award is the result of collaboration between the editorial staff of Euromoney publications and consultants from major accounting and financial services firms.
- And given the editorial quality of your publication so far I think it's safe to say that your opinions will soon become well respected.
- In my editorship, I intend to remedy this situation by using a brief report format for a somewhat different goal: rapid editorial decision and publication.
- As part of the publication process, the editorial staff further clarifies these relationships and properly discloses them in print.
- For its part, the ABC maintains that its new policy on archival sales is meant to ensure the protection of the editorial integrity of the material.
- He had also hired a fresh team of senior editorial executives, nearly all of whom were still there eight years later.
- Both writers made substantial adjustments to the original material, and their editorial work is now regarded as suspect and unscholarly.
- Why is the assessment of editorial excellence as murky as critical judgment of poetry, chamber music or architecture?
1. 1.1 Relating to the part of a newspaper or magazine that contains news, information, or comment as opposed to advertising.
  （报刊上区别于广告部分的含新闻、信息或评论的）由编辑撰写的
  there are now fewer editorial pages
  Example sentencesExamples
  The tour had received quite a fair amount of free advertising on the editorial pages.
  But newspapers have NO right to lie to their readers and pass off advertising as editorial news or comment.
  You'll find this column in its usual spot, the last editorial page in the magazine.
  This is the 10th consecutive month the index has shown growth in manufacturing, yet this report received scant mention in the nightly news or on the editorial pages of the major newspapers.

noun ɛdɪˈtɔːrɪəlˌɛdəˈtɔriəl

1A newspaper article expressing the editor's opinion on a topical issue.
社论
the paper ran an editorial denouncing his hawkish stand
Example sentencesExamples
- The editorial concluded that the White House should present this alleged new evidence or stop talking about it.
- That tells us what that newspaper's editorials and commentary are worth.
- Both local newspapers published lead editorials calling for the privatization of the system.
- That event was celebrated with film footage, editorials and front-page headlines.
- The editorial criticizes Reagan for failing to follow through on those democratic revolutions.
- Our newspapers are free to articulate their views in their own editorials every day.
- Both the New York Times and the Los Angeles Times ran editorials arguing that the decision went too far.
- Countless newspaper editorials have accused it of torpedoing local businesses.
- The Guardian and Independent both devote editorials to the report.
- A Telegraph editorial says the case shows that something's rotten in the European superstate.
- Old theories and controversies are refurbished in special articles and editorials.
- The newspaper in its editorials also criticised the Japanese invaders.
- I love to read the local stories, editorials, features, columns and letters.
- There have been editorials, front-page stories and innumerable comment and opinion pieces on the situation.
- The paper weighs in with a scathing editorial about the dress code debacle here.
- A front-page editorial in the Chicago Tribune called for immediate impeachment proceedings against the President.
- The accompanying editorial concluded that dual therapy was rarely indicated.
- In the interim, the LA Times ran an excellent editorial making some of the points above, and more.
- On foreign policy, most editorials called for a review of the anti-nuclear policy.
- This vendetta was so absurd that many mainstream newspapers ran editorials in our defense.
Synonyms
article, piece, piece of writing, item, story, report, account, write-up, feature, essay, composition, study, review, criticism, critique, notice, commentary, leader
1. 1.1mass noun The parts of a newspaper or magazine which are not advertising.
  （报刊的）由编辑撰写的部分，非广告部分
  we are giving readers more for their money—quality editorial and more colour
  Example sentencesExamples
  Roche will implement a new strategy that will see the newspaper's editorial more closely aligned with The Independent on Sunday, a sister publication based in London.
  Magazines can choose their editorial; they can't choose their advertising.
  Proponents maintain it will be able to differentiate advertising from editorial, all the time looking for ads that claim a product is the best or better than a rival's offering.
  During the last century the Evening Press evolved from an inky journal without editorial on the front page into a modern, colourful newspaper packed with photographs and graphics.
  The series also deals with crucial issues such as ethics, objectivity and advertising versus editorial.
  But there are other more subtle ways of encouraging health journalists to produce editorial.
  The ratio of editorial to advertising in Ireland will be similar to the other magazines - two-thirds editorial.
  Same goes for magazine editorial and advertising.
  We are always looking for the highest quality editorial for our publication, recruiting authors from industry, national laboratories, and academia.
  This raises all kinds of questions about the ever-shrinking wall between advertising and editorial.
  The company is pushing for product placement within magazine editorial.

Derivatives

editorialist

nounˌɛdɪˈtɔːrɪəlɪstˌɛdəˈtɔriələst

Newspaper reporters, editorialists, letter writers and popular authors used the Ruth Snyder case to argue that women in the 1920s were threatening patriarchal centers of power, namely the family and state.
Example sentencesExamples
- No editorialist at a major newspaper or television news commentator has even hinted at moral qualms over the American onslaught.
- By contrast, several newspaper editorialists and columnists criticized the government for acting precipitously.
- Our college professors, newspaper editorialists, and television commentators have never sought to teach us about the way the United States sets conditions of trade so that Third World countries end up being further impoverished.
- Lastly, the discussion over individual quotas has thus far been confined to academic circles, government officials, those who speak on behalf of the fishing industry, and certain newspaper columnists and editorialists.

editorially

adverbˌɛdɪˈtɔːrɪəliˌɛdəˈtɔriəli

Web users will still find the same commitment to impartial, authoritative and editorially independent journalism they expect from the BBC.
Example sentencesExamples
- We believe that will indeed make Television New Zealand increasingly reliant on advertising revenue, at a time when we have a charter telling it that we want it to be editorially driven, not ratings-driven.
- I thought a reporter should respond to data where available rather than counterattack editorially.
- So you were helping guide the magazine not only to the business end as publisher but also in some ways editorially as well.
- The Los Angeles-based company hopes to satisfy the public's seemingly insatiable appetite for all things fashionable and stylish by offering an editorially selected directory of links to upscale and hard-to-find Web sites.

Rhymes

accessorial, accusatorial, advertorial, ambassadorial, arboreal, armorial, auditorial, authorial, boreal, censorial, combinatorial, consistorial, conspiratorial, corporeal, curatorial, dictatorial, directorial, equatorial, executorial, gladiatorial, gubernatorial, immemorial, imperatorial, janitorial, lavatorial, manorial, marmoreal, memorial, monitorial, natatorial, oratorial, oriel, pictorial, piscatorial, prefectorial, professorial, proprietorial, rectorial, reportorial, sartorial, scriptorial, sectorial, senatorial, territorial, tonsorial, tutorial, uxorial, vectorial, visitorial

Definition of editorial in US English:

editorial

adjectiveˌɛdəˈtɔriəlˌedəˈtôrēəl

1Relating to the commissioning or preparing of material for publication.
编辑的；主笔的；编者的
the editorial team
编辑组。
Example sentencesExamples
- ‘Due to our own mistake, the promotional CD… had material with a grievous editorial error,’ the letter says.
- In my editorship, I intend to remedy this situation by using a brief report format for a somewhat different goal: rapid editorial decision and publication.
- What hurts the editorial staff of most publications is the intrusion into the creative process of money in the form of advertising revenue.
- For its part, the ABC maintains that its new policy on archival sales is meant to ensure the protection of the editorial integrity of the material.
- And given the editorial quality of your publication so far I think it's safe to say that your opinions will soon become well respected.
- Most stressed they had not been asked to show restraint by their governments but said they would use their editorial judgment if more material from the Saudi-born militant came their way.
- The award is the result of collaboration between the editorial staff of Euromoney publications and consultants from major accounting and financial services firms.
- As part of the publication process, the editorial staff further clarifies these relationships and properly discloses them in print.
- I don't think it's a necessary or wise rule for editorial decisions in publications such as this one.
- We have also been busy sorting and sending files and materials to the new editorial staff and are working closely with them to ensure a smooth transition.
- However, they are subject to the same editorial standards as the material that appears in our printed volume.
- Julia has just come to Heldref Publications to augment its editorial staff, with our journal as one of her first responsibilities.
- Both writers made substantial adjustments to the original material, and their editorial work is now regarded as suspect and unscholarly.
- He has also served as a visiting professor at several institutions and has served on several editorial boards of scholarly publications.
- Author charges of about $300 per published article are expected to cover the costs of peer review, editorial oversight, and publication.
- He had also hired a fresh team of senior editorial executives, nearly all of whom were still there eight years later.
- Why is the assessment of editorial excellence as murky as critical judgment of poetry, chamber music or architecture?
- I was beginning my ninth year on the publishing staff at the Historical Society in Helena and my second year in the editorial chair of this publication.
- The time to exercise editorial responsibility is before publication, not after.
1. 1.1 Relating to the part of a newspaper or magazine that contains news, information, or comment as opposed to advertising.
  （报刊上区别于广告部分的含新闻、信息或评论的）由编辑撰写的
  there are now fewer editorial pages
  Example sentencesExamples
  The tour had received quite a fair amount of free advertising on the editorial pages.
  This is the 10th consecutive month the index has shown growth in manufacturing, yet this report received scant mention in the nightly news or on the editorial pages of the major newspapers.
  You'll find this column in its usual spot, the last editorial page in the magazine.
  But newspapers have NO right to lie to their readers and pass off advertising as editorial news or comment.

nounˌɛdəˈtɔriəlˌedəˈtôrēəl

1A newspaper article written by or on behalf of an editor that gives an opinion on a topical issue.
社论
Example sentencesExamples
- The newspaper in its editorials also criticised the Japanese invaders.
- On foreign policy, most editorials called for a review of the anti-nuclear policy.
- The editorial criticizes Reagan for failing to follow through on those democratic revolutions.
- Countless newspaper editorials have accused it of torpedoing local businesses.
- In the interim, the LA Times ran an excellent editorial making some of the points above, and more.
- The editorial concluded that the White House should present this alleged new evidence or stop talking about it.
- Both the New York Times and the Los Angeles Times ran editorials arguing that the decision went too far.
- Old theories and controversies are refurbished in special articles and editorials.
- There have been editorials, front-page stories and innumerable comment and opinion pieces on the situation.
- I love to read the local stories, editorials, features, columns and letters.
- A front-page editorial in the Chicago Tribune called for immediate impeachment proceedings against the President.
- The Guardian and Independent both devote editorials to the report.
- That tells us what that newspaper's editorials and commentary are worth.
- That event was celebrated with film footage, editorials and front-page headlines.
- Our newspapers are free to articulate their views in their own editorials every day.
- The paper weighs in with a scathing editorial about the dress code debacle here.
- The accompanying editorial concluded that dual therapy was rarely indicated.
- Both local newspapers published lead editorials calling for the privatization of the system.
- This vendetta was so absurd that many mainstream newspapers ran editorials in our defense.
- A Telegraph editorial says the case shows that something's rotten in the European superstate.
Synonyms
article, piece, piece of writing, item, story, report, account, write-up, feature, essay, composition, study, review, criticism, critique, notice, commentary, leader
1. 1.1 The parts of a newspaper or magazine which are not advertising.
  （报刊的）由编辑撰写的部分，非广告部分
  Example sentencesExamples
  The company is pushing for product placement within magazine editorial.
  The series also deals with crucial issues such as ethics, objectivity and advertising versus editorial.
  Same goes for magazine editorial and advertising.
  But there are other more subtle ways of encouraging health journalists to produce editorial.
  During the last century the Evening Press evolved from an inky journal without editorial on the front page into a modern, colourful newspaper packed with photographs and graphics.
  Magazines can choose their editorial; they can't choose their advertising.
  We are always looking for the highest quality editorial for our publication, recruiting authors from industry, national laboratories, and academia.
  The ratio of editorial to advertising in Ireland will be similar to the other magazines - two-thirds editorial.
  Roche will implement a new strategy that will see the newspaper's editorial more closely aligned with The Independent on Sunday, a sister publication based in London.
  Proponents maintain it will be able to differentiate advertising from editorial, all the time looking for ads that claim a product is the best or better than a rival's offering.
  This raises all kinds of questions about the ever-shrinking wall between advertising and editorial.

词汇	editorial
释义	Definition of editorial in English: editorial adjective ɛdɪˈtɔːrɪəlˌɛdəˈtɔriəl 1Relating to the commissioning or preparing of material for publication. 编辑的；主笔的；编者的 the editorial team 编辑组。 Example sentencesExamples Author charges of about $300 per published article are expected to cover the costs of peer review, editorial oversight, and publication. The time to exercise editorial responsibility is before publication, not after. I was beginning my ninth year on the publishing staff at the Historical Society in Helena and my second year in the editorial chair of this publication. Julia has just come to Heldref Publications to augment its editorial staff, with our journal as one of her first responsibilities. However, they are subject to the same editorial standards as the material that appears in our printed volume. We have also been busy sorting and sending files and materials to the new editorial staff and are working closely with them to ensure a smooth transition. Most stressed they had not been asked to show restraint by their governments but said they would use their editorial judgment if more material from the Saudi-born militant came their way. I don't think it's a necessary or wise rule for editorial decisions in publications such as this one. He has also served as a visiting professor at several institutions and has served on several editorial boards of scholarly publications. ‘Due to our own mistake, the promotional CD… had material with a grievous editorial error,’ the letter says. What hurts the editorial staff of most publications is the intrusion into the creative process of money in the form of advertising revenue. The award is the result of collaboration between the editorial staff of Euromoney publications and consultants from major accounting and financial services firms. And given the editorial quality of your publication so far I think it's safe to say that your opinions will soon become well respected. In my editorship, I intend to remedy this situation by using a brief report format for a somewhat different goal: rapid editorial decision and publication. As part of the publication process, the editorial staff further clarifies these relationships and properly discloses them in print. For its part, the ABC maintains that its new policy on archival sales is meant to ensure the protection of the editorial integrity of the material. He had also hired a fresh team of senior editorial executives, nearly all of whom were still there eight years later. Both writers made substantial adjustments to the original material, and their editorial work is now regarded as suspect and unscholarly. Why is the assessment of editorial excellence as murky as critical judgment of poetry, chamber music or architecture? 1.1 Relating to the part of a newspaper or magazine that contains news, information, or comment as opposed to advertising. （报刊上区别于广告部分的含新闻、信息或评论的）由编辑撰写的 there are now fewer editorial pages Example sentencesExamples The tour had received quite a fair amount of free advertising on the editorial pages. But newspapers have NO right to lie to their readers and pass off advertising as editorial news or comment. You'll find this column in its usual spot, the last editorial page in the magazine. This is the 10th consecutive month the index has shown growth in manufacturing, yet this report received scant mention in the nightly news or on the editorial pages of the major newspapers. noun ɛdɪˈtɔːrɪəlˌɛdəˈtɔriəl 1A newspaper article expressing the editor's opinion on a topical issue. 社论 the paper ran an editorial denouncing his hawkish stand Example sentencesExamples The editorial concluded that the White House should present this alleged new evidence or stop talking about it. That tells us what that newspaper's editorials and commentary are worth. Both local newspapers published lead editorials calling for the privatization of the system. That event was celebrated with film footage, editorials and front-page headlines. The editorial criticizes Reagan for failing to follow through on those democratic revolutions. Our newspapers are free to articulate their views in their own editorials every day. Both the New York Times and the Los Angeles Times ran editorials arguing that the decision went too far. Countless newspaper editorials have accused it of torpedoing local businesses. The Guardian and Independent both devote editorials to the report. A Telegraph editorial says the case shows that something's rotten in the European superstate. Old theories and controversies are refurbished in special articles and editorials. The newspaper in its editorials also criticised the Japanese invaders. I love to read the local stories, editorials, features, columns and letters. There have been editorials, front-page stories and innumerable comment and opinion pieces on the situation. The paper weighs in with a scathing editorial about the dress code debacle here. A front-page editorial in the Chicago Tribune called for immediate impeachment proceedings against the President. The accompanying editorial concluded that dual therapy was rarely indicated. In the interim, the LA Times ran an excellent editorial making some of the points above, and more. On foreign policy, most editorials called for a review of the anti-nuclear policy. This vendetta was so absurd that many mainstream newspapers ran editorials in our defense. Synonyms article, piece, piece of writing, item, story, report, account, write-up, feature, essay, composition, study, review, criticism, critique, notice, commentary, leader 1.1mass noun The parts of a newspaper or magazine which are not advertising. （报刊的）由编辑撰写的部分，非广告部分 we are giving readers more for their money—quality editorial and more colour Example sentencesExamples Roche will implement a new strategy that will see the newspaper's editorial more closely aligned with The Independent on Sunday, a sister publication based in London. Magazines can choose their editorial; they can't choose their advertising. Proponents maintain it will be able to differentiate advertising from editorial, all the time looking for ads that claim a product is the best or better than a rival's offering. During the last century the Evening Press evolved from an inky journal without editorial on the front page into a modern, colourful newspaper packed with photographs and graphics. The series also deals with crucial issues such as ethics, objectivity and advertising versus editorial. But there are other more subtle ways of encouraging health journalists to produce editorial. The ratio of editorial to advertising in Ireland will be similar to the other magazines - two-thirds editorial. Same goes for magazine editorial and advertising. We are always looking for the highest quality editorial for our publication, recruiting authors from industry, national laboratories, and academia. This raises all kinds of questions about the ever-shrinking wall between advertising and editorial. The company is pushing for product placement within magazine editorial. Derivatives editorialist nounˌɛdɪˈtɔːrɪəlɪstˌɛdəˈtɔriələst Newspaper reporters, editorialists, letter writers and popular authors used the Ruth Snyder case to argue that women in the 1920s were threatening patriarchal centers of power, namely the family and state. Example sentencesExamples No editorialist at a major newspaper or television news commentator has even hinted at moral qualms over the American onslaught. By contrast, several newspaper editorialists and columnists criticized the government for acting precipitously. Our college professors, newspaper editorialists, and television commentators have never sought to teach us about the way the United States sets conditions of trade so that Third World countries end up being further impoverished. Lastly, the discussion over individual quotas has thus far been confined to academic circles, government officials, those who speak on behalf of the fishing industry, and certain newspaper columnists and editorialists. editorially adverbˌɛdɪˈtɔːrɪəliˌɛdəˈtɔriəli Web users will still find the same commitment to impartial, authoritative and editorially independent journalism they expect from the BBC. Example sentencesExamples We believe that will indeed make Television New Zealand increasingly reliant on advertising revenue, at a time when we have a charter telling it that we want it to be editorially driven, not ratings-driven. I thought a reporter should respond to data where available rather than counterattack editorially. So you were helping guide the magazine not only to the business end as publisher but also in some ways editorially as well. The Los Angeles-based company hopes to satisfy the public's seemingly insatiable appetite for all things fashionable and stylish by offering an editorially selected directory of links to upscale and hard-to-find Web sites. Rhymes accessorial, accusatorial, advertorial, ambassadorial, arboreal, armorial, auditorial, authorial, boreal, censorial, combinatorial, consistorial, conspiratorial, corporeal, curatorial, dictatorial, directorial, equatorial, executorial, gladiatorial, gubernatorial, immemorial, imperatorial, janitorial, lavatorial, manorial, marmoreal, memorial, monitorial, natatorial, oratorial, oriel, pictorial, piscatorial, prefectorial, professorial, proprietorial, rectorial, reportorial, sartorial, scriptorial, sectorial, senatorial, territorial, tonsorial, tutorial, uxorial, vectorial, visitorial Definition of editorial in US English: editorial adjectiveˌɛdəˈtɔriəlˌedəˈtôrēəl 1Relating to the commissioning or preparing of material for publication. 编辑的；主笔的；编者的 the editorial team 编辑组。 Example sentencesExamples ‘Due to our own mistake, the promotional CD… had material with a grievous editorial error,’ the letter says. In my editorship, I intend to remedy this situation by using a brief report format for a somewhat different goal: rapid editorial decision and publication. What hurts the editorial staff of most publications is the intrusion into the creative process of money in the form of advertising revenue. For its part, the ABC maintains that its new policy on archival sales is meant to ensure the protection of the editorial integrity of the material. And given the editorial quality of your publication so far I think it's safe to say that your opinions will soon become well respected. Most stressed they had not been asked to show restraint by their governments but said they would use their editorial judgment if more material from the Saudi-born militant came their way. The award is the result of collaboration between the editorial staff of Euromoney publications and consultants from major accounting and financial services firms. As part of the publication process, the editorial staff further clarifies these relationships and properly discloses them in print. I don't think it's a necessary or wise rule for editorial decisions in publications such as this one. We have also been busy sorting and sending files and materials to the new editorial staff and are working closely with them to ensure a smooth transition. However, they are subject to the same editorial standards as the material that appears in our printed volume. Julia has just come to Heldref Publications to augment its editorial staff, with our journal as one of her first responsibilities. Both writers made substantial adjustments to the original material, and their editorial work is now regarded as suspect and unscholarly. He has also served as a visiting professor at several institutions and has served on several editorial boards of scholarly publications. Author charges of about $300 per published article are expected to cover the costs of peer review, editorial oversight, and publication. He had also hired a fresh team of senior editorial executives, nearly all of whom were still there eight years later. Why is the assessment of editorial excellence as murky as critical judgment of poetry, chamber music or architecture? I was beginning my ninth year on the publishing staff at the Historical Society in Helena and my second year in the editorial chair of this publication. The time to exercise editorial responsibility is before publication, not after. 1.1 Relating to the part of a newspaper or magazine that contains news, information, or comment as opposed to advertising. （报刊上区别于广告部分的含新闻、信息或评论的）由编辑撰写的 there are now fewer editorial pages Example sentencesExamples The tour had received quite a fair amount of free advertising on the editorial pages. This is the 10th consecutive month the index has shown growth in manufacturing, yet this report received scant mention in the nightly news or on the editorial pages of the major newspapers. You'll find this column in its usual spot, the last editorial page in the magazine. But newspapers have NO right to lie to their readers and pass off advertising as editorial news or comment. nounˌɛdəˈtɔriəlˌedəˈtôrēəl 1A newspaper article written by or on behalf of an editor that gives an opinion on a topical issue. 社论 Example sentencesExamples The newspaper in its editorials also criticised the Japanese invaders. On foreign policy, most editorials called for a review of the anti-nuclear policy. The editorial criticizes Reagan for failing to follow through on those democratic revolutions. Countless newspaper editorials have accused it of torpedoing local businesses. In the interim, the LA Times ran an excellent editorial making some of the points above, and more. The editorial concluded that the White House should present this alleged new evidence or stop talking about it. Both the New York Times and the Los Angeles Times ran editorials arguing that the decision went too far. Old theories and controversies are refurbished in special articles and editorials. There have been editorials, front-page stories and innumerable comment and opinion pieces on the situation. I love to read the local stories, editorials, features, columns and letters. A front-page editorial in the Chicago Tribune called for immediate impeachment proceedings against the President. The Guardian and Independent both devote editorials to the report. That tells us what that newspaper's editorials and commentary are worth. That event was celebrated with film footage, editorials and front-page headlines. Our newspapers are free to articulate their views in their own editorials every day. The paper weighs in with a scathing editorial about the dress code debacle here. The accompanying editorial concluded that dual therapy was rarely indicated. Both local newspapers published lead editorials calling for the privatization of the system. This vendetta was so absurd that many mainstream newspapers ran editorials in our defense. A Telegraph editorial says the case shows that something's rotten in the European superstate. Synonyms article, piece, piece of writing, item, story, report, account, write-up, feature, essay, composition, study, review, criticism, critique, notice, commentary, leader 1.1 The parts of a newspaper or magazine which are not advertising. （报刊的）由编辑撰写的部分，非广告部分 Example sentencesExamples The company is pushing for product placement within magazine editorial. The series also deals with crucial issues such as ethics, objectivity and advertising versus editorial. Same goes for magazine editorial and advertising. But there are other more subtle ways of encouraging health journalists to produce editorial. During the last century the Evening Press evolved from an inky journal without editorial on the front page into a modern, colourful newspaper packed with photographs and graphics. Magazines can choose their editorial; they can't choose their advertising. We are always looking for the highest quality editorial for our publication, recruiting authors from industry, national laboratories, and academia. The ratio of editorial to advertising in Ireland will be similar to the other magazines - two-thirds editorial. Roche will implement a new strategy that will see the newspaper's editorial more closely aligned with The Independent on Sunday, a sister publication based in London. Proponents maintain it will be able to differentiate advertising from editorial, all the time looking for ads that claim a product is the best or better than a rival's offering. This raises all kinds of questions about the ever-shrinking wall between advertising and editorial.
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