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词汇 semantic differential
释义

Definition of semantic differential in English:

semantic differential

noun
Psychology
  • A technique devised to measure a person's attitude towards something, by asking him or her to rate words from a given list seen as descriptive of it or not; a scale or test for implementing this.

Origin

1950s; earliest use found in Charles Egerton Osgood (b. 1916).

Definition of semantic differential in US English:

semantic differential

noun
Psychology
  • A technique devised to measure a person's attitude towards something, by asking him or her to rate words from a given list seen as descriptive of it or not; a scale or test for implementing this.

Origin

1950s; earliest use found in Charles Egerton Osgood (b. 1916).

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