He said that some English ‘soapy’ varieties, such as Maris Piper, Estima and Saxon, are imported into Ireland for the mashed potato trade.
These have to be one of the ‘baking’ varieties such as Cara or Estima.
The move has been highly successful and Mr Bradley is now hoping to re-educate the palates of many new customers with his five varieties of potato - Wilja, Désirée, Estima, Cara and Majestic.