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词汇 rebrand
释义

Definition of rebrand in English:

rebrand

verb riːˈbrandriˈbrænd
[with object]usually as noun rebranding
  • Change the corporate image of (a company or organization)

    改变(公司,组织)的形象(或面貌)

    the company's rebranding of its St Helens operation as Lancashire Travel
    Example sentencesExamples
    • Copy shops are rebranding themselves as print centres and are moving in one of two directions.
    • Companies that have taken part in the programme have used it to complete rebranding programmes as well as access new markets on either side of the border.
    • It would mean that American companies would have to go back, repackage, relabel and rebrand their products.
    • Why stop there when you can take personal choice to the limit and start rebranding the male population to suit every taste?
    • This near-miss reveals that rebranding a region is a tricky business.
    • Similarly, the Greens are rebranding themselves as ‘the real left party’.
    • It is understood the fund may be rebranded when the new division gets approval to operate from the Central Bank, a process which is expected to take around nine months.
    • He saw no need to rebrand the image and it is unlikely that he could have done so even if he had since the persona he had assumed from the beginning was too deeply ingrained.
    • The obvious answer is through debt-or credit as the banks rebranded it.
    • She, along with four underwhelmed London boroughs, have decided to try whip up international interest in the East End by rebranding it under a new name.
    • The company has been bought out by a large French chain, and they are closing all the smaller stores and rebranding the larger ones.
    • The Green Party, hoping to pick up a few extra seats in the Super Thursday elections on June 10, have spent this week rebranding themselves.
    • It is understood that rebranding consultants were approached late last year in connection to the plan.
    • In Eastern Europe many former Communist parties have survived and done well by rebranding themselves as worker parties.
    • The club began work this week on updating and rebranding the current facilities to incorporate the new logo and make the ground more welcoming.
    • Businesses, charities, seem obsessed with rebranding themselves.
    • He was rebranding his graphic design company and moving premises to a new €2.3 million site in Donnybrook.
    • This is the first demonstration of how the co-operative is rebranding itself and its products under this brand.
    • However, their latest rebranding exercise might be doing them more harm than good as far as we're concerned.
    • The recently announced rebranding strategy will go much deeper than the paint job.

Definition of rebrand in US English:

rebrand

verbrēˈbrandriˈbrænd
[with object]usually as noun rebranding
  • Change the corporate image of (a company or organization)

    改变(公司,组织)的形象(或面貌)

    the company's rebranding of its St. Helens operation as Lancashire Travel
    Example sentencesExamples
    • Copy shops are rebranding themselves as print centres and are moving in one of two directions.
    • Companies that have taken part in the programme have used it to complete rebranding programmes as well as access new markets on either side of the border.
    • It is understood the fund may be rebranded when the new division gets approval to operate from the Central Bank, a process which is expected to take around nine months.
    • This is the first demonstration of how the co-operative is rebranding itself and its products under this brand.
    • The company has been bought out by a large French chain, and they are closing all the smaller stores and rebranding the larger ones.
    • Similarly, the Greens are rebranding themselves as ‘the real left party’.
    • He saw no need to rebrand the image and it is unlikely that he could have done so even if he had since the persona he had assumed from the beginning was too deeply ingrained.
    • However, their latest rebranding exercise might be doing them more harm than good as far as we're concerned.
    • This near-miss reveals that rebranding a region is a tricky business.
    • The obvious answer is through debt-or credit as the banks rebranded it.
    • Businesses, charities, seem obsessed with rebranding themselves.
    • He was rebranding his graphic design company and moving premises to a new €2.3 million site in Donnybrook.
    • It is understood that rebranding consultants were approached late last year in connection to the plan.
    • The Green Party, hoping to pick up a few extra seats in the Super Thursday elections on June 10, have spent this week rebranding themselves.
    • It would mean that American companies would have to go back, repackage, relabel and rebrand their products.
    • The recently announced rebranding strategy will go much deeper than the paint job.
    • In Eastern Europe many former Communist parties have survived and done well by rebranding themselves as worker parties.
    • She, along with four underwhelmed London boroughs, have decided to try whip up international interest in the East End by rebranding it under a new name.
    • Why stop there when you can take personal choice to the limit and start rebranding the male population to suit every taste?
    • The club began work this week on updating and rebranding the current facilities to incorporate the new logo and make the ground more welcoming.
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