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词汇 showrooming
释义

Definition of showrooming in English:

showrooming

noun ˈʃəʊruːmɪŋˈSHōˌro͞omiNG
mass nouninformal
  • The practice of visiting a shop or shops in order to examine a product before buying it online at a lower price.

    according to one recent survey, nearly half of shoppers were engaging in showrooming during the holiday season
    Example sentencesExamples
    • The practice of "showrooming," or viewing an item in a retail store and then buying it online, has brought the e-commerce threat directly to bricks-and-mortar retailers.
    • In a recent poll, roughly 40% of all U.S. consumers admitted to showrooming - using brick-and-mortar stores to check out products they intend to buy cheaper online, usually with free shipping.
    • "Showrooming is unlikely to be the end of traditional 'bricks and mortar' retailing, but it will mean that tenant demand for retail premises is likely to change," says Davidson.
    • As a result of showrooming, a physical store may lose sales to an online value price player, but it is also possible that some physical-store sales are merely shifting to the retailers' own online and mobile channels.
    • While likely futile, the effort to stop showrooming is an understandable if sometimes unsubtle reaction to fears of death by a billion clicks.
    • Of course, showrooming isn't the only force to blame for the pressure facing big box retailers.
    • John Zhang suggests that showrooming may also prompt some retailers to completely rethink their business model.
    • She says the implications of showrooming for traditional retail premises, as well as distribution channels and hence warehousing, could be significant, taking just-in-time stock management to a new level.
    • We analyze mobile showrooming's influence on retail.
    • In an effort to combat showrooming, international retailers such as David Jones and Target offer a "click-and-collect" online purchase and in-store pick-up service.

Derivatives

  • showroomer

  • noun
    informal
    • The fact that showroomers are going to brick-and-mortar stores first and still leaving empty handed is evidence that simply getting shoppers in the door isn't enough.
      Example sentencesExamples
      • The simple answer, according to two experts, is not to stop showrooming but to change the way the retailer reacts to showroomers.
      • Some retailers have tried to compete with showroomers by reducing prices.
      • Savvy retailers are starting to use mobile technology to keep showroomers' dollars in their stores.
      • Showroomers experiment with products in-store then buy them online later for less money.

Definition of showrooming in US English:

showrooming

nounˈSHōˌro͞omiNG
informal
  • The practice of visiting a store or stores in order to examine a product before buying it online at a lower price.

    as a result of showrooming, a physical store may lose sales
    Example sentencesExamples
    • In a recent poll, roughly 40% of all U.S. consumers admitted to showrooming - using brick-and-mortar stores to check out products they intend to buy cheaper online, usually with free shipping.
    • She says the implications of showrooming for traditional retail premises, as well as distribution channels and hence warehousing, could be significant, taking just-in-time stock management to a new level.
    • While likely futile, the effort to stop showrooming is an understandable if sometimes unsubtle reaction to fears of death by a billion clicks.
    • We analyze mobile showrooming's influence on retail.
    • "Showrooming is unlikely to be the end of traditional 'bricks and mortar' retailing, but it will mean that tenant demand for retail premises is likely to change," says Davidson.
    • John Zhang suggests that showrooming may also prompt some retailers to completely rethink their business model.
    • The practice of "showrooming," or viewing an item in a retail store and then buying it online, has brought the e-commerce threat directly to bricks-and-mortar retailers.
    • As a result of showrooming, a physical store may lose sales to an online value price player, but it is also possible that some physical-store sales are merely shifting to the retailers' own online and mobile channels.
    • In an effort to combat showrooming, international retailers such as David Jones and Target offer a "click-and-collect" online purchase and in-store pick-up service.
    • Of course, showrooming isn't the only force to blame for the pressure facing big box retailers.
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