Definition of product differentiation in English:

product differentiation

noun

mass nounEconomics

词汇	product differentiation
释义	Definition of product differentiation in English: product differentiation noun mass nounEconomics The marketing of generally similar products with minor variations that are used by consumers when making a choice. 〔经济〕产品差异化销售策略，产品特色化销售策略 Example sentencesExamples This merger represented two parallel enterprises with little real product differentiation. Traditionally, medical product companies have relied on product differentiation to achieve market position. The proliferation of flavor choices makes graphic product differentiation increasingly important. For a marketing manager, product differentiation becomes a key to gaining a degree of monopoly power in a market. The sachet was an innovative stroke of marketing genius that reduced product differentiation and changed the dynamics of the detergents market.
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