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词汇 negative advertising
释义

Definition of negative advertising in English:

negative advertising

noun
North American

  • Advertising, especially in political campaigning, which emphasizes the deficiencies of a rival product, candidate, etc., rather than commending the benefits of its own.

Origin

Early 20th century; earliest use found in Ogden (Utah) Examiner.

Definition of negative advertising in US English:

negative advertising

noun
North American

  • Advertising, especially in political campaigning, which emphasizes the deficiencies of a rival product, candidate, etc., rather than commending the benefits of its own.

Origin

Early 20th century; earliest use found in Ogden (Utah) Examiner.
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