At the roll-out ceremony in January enthusiastically called the aircraft the ‘crowning achievement of a human and industrial adventure’.
1.1The official launch or introduction of a new product or service.
新产品（或服务项目的）上市
campaigns these days look a lot like product roll-outs
a national roll-out of digital satellite systems
Example sentencesExamples
The public sector is doing everything it can and is very committed to the roll-out of services, but it is up to businesses now to do what they have to.
A detailed information booklet will be available to support the roll-out of the service.
But it is the delays in the completion of critical technical projects that have significantly handicapped the time frame for the roll-out of services.
Consider the cost and results of a ‘hit and miss’ national roll-out as opposed to those of a narrowly focused launch targeted at the most likely consumer.
This has tended to hinder the roll-out and uptake of broadband services among the domestic and SME communities.
They expected to replace existing copper or glass fibre cables and play a large part in the roll-out of digital services.
Shareholders can expect to see a continued roll-out of new product lines and distribution channels.
Real risk lies in the possibility that the current difficulties will be used to delay the roll-out.
As we generate the roll-out of a portfolio of products over the next year, it will generate its own momentum.
There's been a good roll-out of e-government services and plenty of broadband fibre laid.
There was no mention of the slow roll-out of broadband services in the country.
However, he is critical of the slow roll-out of the service.
There is little reason to suspect that the roll-out of 3G services should be any less fraught.
But rivals are now beginning the roll-out of their own next generation services - albeit more tentatively.
It is because cable companies aren't marketing it as aggressively as the roll-out of their higher-margin digital-TV services.
Today it announced it was delaying the roll-out of unbundled broadband services to residential customers until next year.
The roll-out of embedded products is expected to commence before the end of the current financial year.
The national roll-out will be completed by summer.
Initial adopters tend to be technical people, but at the next level companies have to go through proper marketing and product roll-out.
Both companies have rowed back on plans for the roll-out of digital television services.
2Aeronautics The stage of an aircraft's landing during which it travels along the runway while losing speed.
〔航空〕（飞机的）着陆滑跑
bumpy ground during the roll-out can start a series of sharp little bounces
Example sentencesExamples
On one of the first take-offs Rob made with a drop tank, the tank released on the plane's rollout.
An aircraft is controlled throughout all phases of a landing including touchdown and rollout to taxi.
3American Football A play in which a quarterback moves out toward the sideline before attempting to pass.
〔美橄〕（枢纽前卫的）横移突破战术
the team incorporated roll-outs and half rolls into the offense
Example sentencesExamples
He deflected an attempted rollout pass.
The Spartans would run what looked like a rollout and then fire the ball from one side of the field to the other.