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词汇 gimmick
释义

Definition of gimmick in English:

gimmick

noun ˈɡɪmɪkˈɡɪmɪk
  • A trick or device intended to attract attention, publicity, or trade.

    (为吸引注意、做宣传或招徕生意而搞的)花招;手法;噱头

    it is not so much a programme to improve services as a gimmick to gain votes
    sales gimmicks such as free trips
    it's foolish to dismiss it as nothing more than a gimmick
    a fund-raising gimmick
    Example sentencesExamples
    • This is mainly a fund-raising gimmick for a couple of right of center interest groups.
    • Candidates also promote online games and gimmicks to enhance fund-raising activities on their sites.
    • It is more like a sales gimmick which targets the poor and uneducated.
    • His stubborn puritanical simplicity was sometimes dismissed as a publicity gimmick.
    • No tricks, no gimmicks, no unpleasant taste in your mouth the next morning.
    • A traveling showman added a gimmick to his sales by vending cards through machines.
    • Critics have wasted no time dismissing the scheme as a gimmick or proof that the government have run out of ideas.
    • Product innovations, and not short-term gimmicks should be used as devices to improve bottomlines.
    • It seems a contrivance, a gimmick designed to get attention, which it does.
    • He denied the scheme was a gimmick which would have little effect on the rocketing street crime problem.
    • It doesn't need gimmicks to attract youth, it needs excellence and, in particular, it needs excellence at international level.
    • These actors forge a nice bridge between the two shows and their appearances never feel like gimmicks or stunt casting.
    • People have talked dismissively of gimmicks but these gimmicks are going down well in my constituency.
    • At children's parties you have acts like magicians and balloon-benders; at adult parties you have gimmicks to hold the guests' attention.
    • However, many journalists and others were almost certain that it was a publicity-seeking gimmick.
    • They are glossy, glib and trot out all the gimmicks and tricks to catch your attention - and are pointless as anything other than that.
    • But it is also overcooked and frenetic, with some visual tricks and gimmicks repeated often enough to induce a diminishing return of novelty and effect.
    • Colourful stickers, festoons, bargain deals and a whole range of sales gimmicks are employed to lure customers.
    • He challenged the Government to reveal the full cost to taxpayers of what he termed a publicity gimmick.
    • When choosing a children's savings account, ignore the gimmicks, free gifts and advertising featuring cartoon characters or celebrities.
    Synonyms
    publicity device, stunt, contrivance, eye-catching novelty, scheme, trick, dodge, ploy, stratagem
    loss-leader
    informal shtick

Origin

1920s (originally US): of unknown origin but possibly an approximate anagram of magic, the original sense being 'a piece of magicians' apparatus'.

Rhymes

bulimic, metronymic, mimic, pantomimic, patronymic

Definition of gimmick in US English:

gimmick

nounˈɡɪmɪkˈɡimik
  • A trick or device intended to attract attention, publicity, or business.

    (为吸引注意、做宣传或招徕生意而搞的)花招;手法;噱头

    Example sentencesExamples
    • These actors forge a nice bridge between the two shows and their appearances never feel like gimmicks or stunt casting.
    • But it is also overcooked and frenetic, with some visual tricks and gimmicks repeated often enough to induce a diminishing return of novelty and effect.
    • They are glossy, glib and trot out all the gimmicks and tricks to catch your attention - and are pointless as anything other than that.
    • Critics have wasted no time dismissing the scheme as a gimmick or proof that the government have run out of ideas.
    • It doesn't need gimmicks to attract youth, it needs excellence and, in particular, it needs excellence at international level.
    • It seems a contrivance, a gimmick designed to get attention, which it does.
    • No tricks, no gimmicks, no unpleasant taste in your mouth the next morning.
    • He denied the scheme was a gimmick which would have little effect on the rocketing street crime problem.
    • At children's parties you have acts like magicians and balloon-benders; at adult parties you have gimmicks to hold the guests' attention.
    • Candidates also promote online games and gimmicks to enhance fund-raising activities on their sites.
    • His stubborn puritanical simplicity was sometimes dismissed as a publicity gimmick.
    • It is more like a sales gimmick which targets the poor and uneducated.
    • Product innovations, and not short-term gimmicks should be used as devices to improve bottomlines.
    • When choosing a children's savings account, ignore the gimmicks, free gifts and advertising featuring cartoon characters or celebrities.
    • He challenged the Government to reveal the full cost to taxpayers of what he termed a publicity gimmick.
    • Colourful stickers, festoons, bargain deals and a whole range of sales gimmicks are employed to lure customers.
    • However, many journalists and others were almost certain that it was a publicity-seeking gimmick.
    • This is mainly a fund-raising gimmick for a couple of right of center interest groups.
    • People have talked dismissively of gimmicks but these gimmicks are going down well in my constituency.
    • A traveling showman added a gimmick to his sales by vending cards through machines.
    Synonyms
    publicity device, stunt, contrivance, eye-catching novelty, scheme, trick, dodge, ploy, stratagem

Origin

1920s (originally US): of unknown origin but possibly an approximate anagram of magic, the original sense being ‘a piece of magicians' apparatus’.

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