The part of the market in alcoholic drinks which is made up of off-sales.
（酒精饮料的）外卖市场
Example sentencesExamples
The impact that this may have on the on-trade and the off-trade is unquantifiable at this stage and won't be seen in the February 2004 12-month figures.
At least one in every 20 bottles of wine sold in the off-trade now is rosé - roughly twice the figure in the late 1990s.
Prices were not increased in the off-trade, where there was greater price competition.
The problem required a re-adaptation of the marketing spend, sharing the pain with the on-trade and off-trade, and significant investment in new product development.
Amstel lager, a staple of the off-trade since 1996, has been launched on draught at 100 pubs in Dublin.
However, the growth in the off-trade has also been spurred by increased price competition from an influx of cheaper imports.
With significantly lower barriers to entry than the on-trade, the off-trade is becoming increasingly competitive.
The forthcoming licensing legislation must look at both the on and off-trade.
The consumer drift from pubs to the off-trade has accelerated.
What has been reported in the UK press as the world's strongest beer is to go on sale in the UK off-trade.
The brand fundamentals have held up well in the off-trade, and we have not been prepared to undermine its premium position by discounting it.
A shift from on-trade to off-trade is the likeliest outcome of the ‘disruption’ that Scottish & Newcastle's UK boss spoke about last week.
Through its franchises, the company claims a 7 per cent share of the total off-trade.
It's such an important brand in the off-trade that retailers decide on their own to discount it, and we can't stop them.
The €2 billion off-trade, until the on-trade's recent mini revival, was growing at the rate of about 8% each year.
These are the factors that have driven the off-trade ever since.
Meaney is forecasting a drop of about 4 per cent this year, but said the off-trade would grow, fuelled by cans and bottles.