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词汇 brand awareness
释义

Definition of brand awareness in English:

brand awareness

noun
mass noun
  • The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.

    a campaign to increase brand awareness
    Example sentencesExamples
    • It remains upbeat about its prospects on the other side of the Channel, highlighting high brand awareness and good credit quality in its initial applications.
    • The right name, moreover, creates brand awareness and controls a consumer's perceptions.
    • The brand awareness and the quality of the products has picked up on a global basis.
    • He points to experience, purchasing power and brand awareness as the pillars of a successful franchising operation.
    • In fiscal 2001, Saputo increased market penetration and brand awareness among consumers using innovative promotions.
    • The bicycle maker reckons its planned listing will boost brand awareness among mainland consumers and investors.
    • The purpose: to use a streaming video campaign to raise brand awareness.
    • For the consumer, brand awareness may be stimulated by a familiar package or an even more general stimulus such as colour.
    • Credit card co-branding aims at increasing brand awareness using each other's strengths.
    • Online businesses can grow and learn while leveraging strengths from other businesses, building brand awareness and developing a quality customer base.
    • In addition, the company has launched two advertising campaigns to grow brand awareness.
    • He says, ‘I have implemented a local marketing programme to build brand awareness.’
    • A deal like that increases brand awareness and creates added value for both sets of customers - our client's and ours.
    • Nine months into the launch, brand awareness had reached 64 percent; ad awareness, 28 percent.
    • Public relations is a boom industry in China, where just 15 years ago companies had little concept of the need to manage their image and build brand awareness.
    • Companies like S&A are vulnerable because they do not have brand awareness among consumers.
    • They increase the reach and breadth of brand awareness.
    • By producing tailored content, for example stock video footage for television, sponsors could increase brand awareness and association with the sponsorship.
    • Cable builds brand awareness and reaches 70 percent of households in the country.
    • The telecoms advertising market is crowded and the mobile operator felt it needed to expand in terms of brand awareness and promotion of its productions.

Definition of brand awareness in US English:

brand awareness

nounbrand əˈwernəs
  • The extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.

    a campaign to increase brand awareness
    Example sentencesExamples
    • Companies like S&A are vulnerable because they do not have brand awareness among consumers.
    • The right name, moreover, creates brand awareness and controls a consumer's perceptions.
    • Nine months into the launch, brand awareness had reached 64 percent; ad awareness, 28 percent.
    • Credit card co-branding aims at increasing brand awareness using each other's strengths.
    • He points to experience, purchasing power and brand awareness as the pillars of a successful franchising operation.
    • Cable builds brand awareness and reaches 70 percent of households in the country.
    • Public relations is a boom industry in China, where just 15 years ago companies had little concept of the need to manage their image and build brand awareness.
    • Online businesses can grow and learn while leveraging strengths from other businesses, building brand awareness and developing a quality customer base.
    • By producing tailored content, for example stock video footage for television, sponsors could increase brand awareness and association with the sponsorship.
    • He says, ‘I have implemented a local marketing programme to build brand awareness.’
    • The purpose: to use a streaming video campaign to raise brand awareness.
    • In addition, the company has launched two advertising campaigns to grow brand awareness.
    • The bicycle maker reckons its planned listing will boost brand awareness among mainland consumers and investors.
    • The telecoms advertising market is crowded and the mobile operator felt it needed to expand in terms of brand awareness and promotion of its productions.
    • A deal like that increases brand awareness and creates added value for both sets of customers - our client's and ours.
    • They increase the reach and breadth of brand awareness.
    • It remains upbeat about its prospects on the other side of the Channel, highlighting high brand awareness and good credit quality in its initial applications.
    • The brand awareness and the quality of the products has picked up on a global basis.
    • For the consumer, brand awareness may be stimulated by a familiar package or an even more general stimulus such as colour.
    • In fiscal 2001, Saputo increased market penetration and brand awareness among consumers using innovative promotions.
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