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词汇 brand identity
释义

Definition of brand identity in English:

brand identity

noun
Advertising Marketing
  • A set of attributes designed to distinguish a particular firm, product, or line, with the intention of promoting awareness and loyalty on the part of consumers.

Origin

1920s; earliest use found in The Los Angeles Times.

Definition of brand identity in US English:

brand identity

noun
Advertising Marketing
  • A set of attributes designed to distinguish a particular firm, product, or line, with the intention of promoting awareness and loyalty on the part of consumers.

Origin

1920s; earliest use found in The Los Angeles Times.

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