The text that appears highlighted in a hypertext link and that can be clicked to open the target web page.
Example sentencesExamples
The anchor text link is a different animal.
Try to make sure that the anchor text (clickable text) that links back to your site contains your keywords.
But people are also arguing about whether it's the anchor text (no, I don't know either) or the title that gets searched more.
You'll likely see plenty of instances of the page getting traffic for search strings that appear nowhere else on the page but in the anchor text of outbound links.
Google is heavily weighted on anchor text and link location.
Definition of anchor text in US English:
anchor text
noun
The text that appears highlighted in a hypertext link and that can be clicked to open the target web page.
Example sentencesExamples
Try to make sure that the anchor text (clickable text) that links back to your site contains your keywords.
You'll likely see plenty of instances of the page getting traffic for search strings that appear nowhere else on the page but in the anchor text of outbound links.
Google is heavily weighted on anchor text and link location.
The anchor text link is a different animal.
But people are also arguing about whether it's the anchor text (no, I don't know either) or the title that gets searched more.