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词汇 clicks and mortar
释义

Definition of clicks and mortar in English:

clicks and mortar

nounˌklɪks ən ˈmɔːtəˌklɪks ən ˈmɔrdər
  • Used to refer to a traditional business that has expanded its activities to operate also on the Internet.

    开展网络业务的传统企业

    as modifier a clicks-and-mortar strategy
    Compare with bricks and mortar
    Example sentencesExamples
    • ‘Banking today is more about clicks and mortar than bricks and mortar,’ he said.
    • There will be a crossover between clicks and mortar.
    • Patton encourages firms to form internal, but separate, Web teams to build their e-businesses, based on the experiences of three successful clicks and mortar companies.
    • But she says the clicks and mortar model of opening some physical branches is ‘not something we are planning at the moment.’
    • It's going to pay off from the marketing machine that retailers will build, including clicks and mortar as part of it.
    • The clicks and mortar approach suits us because we already have a local infrastructure in place through our existing outlets.
    • She is trading her clicks and mortar crown for a more traditional way to make money.
    • I fundamentally believe that the clicks and mortar companies will win this war.
    • Bricks and mortar banks are also adapting to a clicks and mortar future.
    • Fund managers are not yet entirely persuaded that the clicks and mortar combination is a winner - in the case of Egg at any rate.

Definition of clicks and mortar in US English:

clicks and mortar

nounˌklɪks ən ˈmɔrdərˌkliks ən ˈmôrdər
  • Used to refer to a traditional business that has expanded its activities to operate also on the Internet.

    开展网络业务的传统企业

    as modifier a clicks-and-mortar strategy
    Compare with bricks and mortar
    Example sentencesExamples
    • Fund managers are not yet entirely persuaded that the clicks and mortar combination is a winner - in the case of Egg at any rate.
    • But she says the clicks and mortar model of opening some physical branches is ‘not something we are planning at the moment.’
    • She is trading her clicks and mortar crown for a more traditional way to make money.
    • ‘Banking today is more about clicks and mortar than bricks and mortar,’ he said.
    • Bricks and mortar banks are also adapting to a clicks and mortar future.
    • I fundamentally believe that the clicks and mortar companies will win this war.
    • Patton encourages firms to form internal, but separate, Web teams to build their e-businesses, based on the experiences of three successful clicks and mortar companies.
    • It's going to pay off from the marketing machine that retailers will build, including clicks and mortar as part of it.
    • The clicks and mortar approach suits us because we already have a local infrastructure in place through our existing outlets.
    • There will be a crossover between clicks and mortar.
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