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词汇 masthead programme
释义

Definition of masthead programme in English:

masthead programme

(US masthead program)
noun
  • A television or (less frequently) radio programme which has the same name and content as an established magazine, and is sponsored or financed by its publishers.

Origin

1990s; earliest use found in Marketing Week.

Definition of masthead programme in US English:

masthead programme

(US masthead program)
noun
  • A television or (less frequently) radio programme which has the same name and content as an established magazine, and is sponsored or financed by its publishers.

Origin

1990s; earliest use found in Marketing Week.

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