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词汇 social marketing
释义

Definition of social marketing in English:

social marketing

noun
  • The application of commercial marketing techniques and strategies to a campaign for social change, especially to enhance the effectiveness of health education programmes.

Origin

1970s.

Definition of social marketing in US English:

social marketing

noun
  • The application of commercial marketing techniques and strategies to a campaign for social change, especially to enhance the effectiveness of health education programmes.

Origin

1970s.

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