Definition of advergame in US English:

advergame

nounˈadvərˌɡāmˈadvərˌɡām

A downloadable or Internet-based video game that advertises a brand-name product by featuring it as part of the game.
Example sentencesExamples
- The technology isn't nearly as sophisticated as video games, because most developers outfit advergames to accommodate slow modems.
- To reach this market, the company positioned the advergame on gaming sites within Hispanic portals.
- Who cares how long a consumer plays if the advergame doesn't move product?
- A second way to tailor the advergame is by the location through which the game is promoted - via, say, e-mail marketing campaigns or on Web sites.
- However, despite their early stage of development, advergames are already emerging as one of the Internet's most promising ad strategies - and they show little sign of slowing down.

Derivatives

advergaming

noun

Ultimately, the question is whether advergaming will speak as loudly to gamers.
Example sentencesExamples
- He says the proof of advergaming's success over other forms of online advertising is in its ability to start a dialogue with consumers.
- Saber-rattling aside, the nascent advergaming concept has some real numbers attached.
- In addition to Ford, General Motors, Toyota, Honda and classified Web site AutoTrader.com have used advergaming as part of their marketing strategies.
- As gaming goes mass market, the biggest opportunity may lie in advergaming - the interactive advertisements that merge online games with product placement - through which businesses can target specific demographics.

Origin

Blend of advertisement and game.

Definition of advergame in US English:

advergame

nounˈadvərˌɡām

A downloadable or Internet-based video game that advertises a brand-name product by featuring it as part of the game.
Example sentencesExamples
- However, despite their early stage of development, advergames are already emerging as one of the Internet's most promising ad strategies - and they show little sign of slowing down.
- A second way to tailor the advergame is by the location through which the game is promoted - via, say, e-mail marketing campaigns or on Web sites.
- To reach this market, the company positioned the advergame on gaming sites within Hispanic portals.
- The technology isn't nearly as sophisticated as video games, because most developers outfit advergames to accommodate slow modems.
- Who cares how long a consumer plays if the advergame doesn't move product?

Origin

Blend of advertisement and game.

词汇	advergame
释义	Definition of advergame in US English: advergame nounˈadvərˌɡāmˈadvərˌɡām A downloadable or Internet-based video game that advertises a brand-name product by featuring it as part of the game. Example sentencesExamples The technology isn't nearly as sophisticated as video games, because most developers outfit advergames to accommodate slow modems. To reach this market, the company positioned the advergame on gaming sites within Hispanic portals. Who cares how long a consumer plays if the advergame doesn't move product? A second way to tailor the advergame is by the location through which the game is promoted - via, say, e-mail marketing campaigns or on Web sites. However, despite their early stage of development, advergames are already emerging as one of the Internet's most promising ad strategies - and they show little sign of slowing down. Derivatives advergaming noun Ultimately, the question is whether advergaming will speak as loudly to gamers. Example sentencesExamples He says the proof of advergaming's success over other forms of online advertising is in its ability to start a dialogue with consumers. Saber-rattling aside, the nascent advergaming concept has some real numbers attached. In addition to Ford, General Motors, Toyota, Honda and classified Web site AutoTrader.com have used advergaming as part of their marketing strategies. As gaming goes mass market, the biggest opportunity may lie in advergaming - the interactive advertisements that merge online games with product placement - through which businesses can target specific demographics. Origin Blend of advertisement and game. Definition of advergame in US English: advergame nounˈadvərˌɡām A downloadable or Internet-based video game that advertises a brand-name product by featuring it as part of the game. Example sentencesExamples However, despite their early stage of development, advergames are already emerging as one of the Internet's most promising ad strategies - and they show little sign of slowing down. A second way to tailor the advergame is by the location through which the game is promoted - via, say, e-mail marketing campaigns or on Web sites. To reach this market, the company positioned the advergame on gaming sites within Hispanic portals. The technology isn't nearly as sophisticated as video games, because most developers outfit advergames to accommodate slow modems. Who cares how long a consumer plays if the advergame doesn't move product? Origin Blend of advertisement and game.
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